Chopins Cask Of Amontillado, And Poe And Chopin - 1242 Words

The deadly sin of pride has been a plague on humanity for generations. It is the poison that brings out people’s innate sense of superiority from within them. Writers often reflect this part of human nature in their works. In Edgar Allan Poe’s â€Å"Cask of Amontillado,† (1846) Fortunato tries to prove his ability to judge wine which directly leads to his death, while in Kate Chopin’s â€Å"Desiree’s Baby,† (1892) Armand Aubigny’s total disregard for his wife and son leads to their death and a shocking revelation about himself. While society often encourages confidence, an overabundance of confidence can lead to hubris. By using tragic flaw, irony, and characterization, Poe and Chopin show that pride can lead to one’s downfall. Armand and Fortunato†¦show more content†¦Chopin has Armand display affection toward Desiree and he offers her his family name: â€Å"What did it matter about a name when he could give her one o f the oldest and proudest in Louisiana?† This contrasts Armand’s later behavior in the story but also underscores his pride towards his family name. Desiree also expresses doubt upon Armand’s love for their child. When talking to her mother Desiree says, â€Å"Oh, Armand is the proudest father in the parish [†¦] chiefly because it is a boy, to bear his name; though he says not, —that he would have loved a girl as well. But I know it isn’t true I know he says that to please me† (Chopin). Armand would not care for the child if it does not carry on the family name, bringing to light his true colors. By showing these character’s prideful behavior, Poe and Chopin lead us into to showing how their behavior affects their fates. Furthermore, Aubigny and Fortunato suffer losses when trying to achieve self-gratification motivated by their tragic flaw, demonstrating situation irony. Fortunato tries to prove his knowledge by proving that Mont resor does not actually have amontillado only to foolishly follow his murderer to his death. Fortunato accompanies Montresor to prove his alleged proficiency on recognizing wine, likely to outshine Luchresi: â€Å"And as for Luchresi, he cannot distinguish Sherry from Amontillado (Poe). Fortunato offers his self-proclaimed expertise to prove hisShow MoreRelatedComparing The Story Of An Hour And The Cask Of Amontillado By Edgar Allen Poe1207 Words   |  5 Pagesversus man, man versus nature and most importantly man versus self. In â€Å"The story of an Hour† by Kate Chopin and â€Å"The Cask of Amontillado† by Edgar Allen Poe we see how each writer uses setting, characterization, and dramatic irony to show how allowing others to dictate ones life can lead to disastrous ends. The story settings of Chopin and Poe help to show how repression alters the mind. In Chopin’s, â€Å"The Story of an Hour,† setting is used to show how Mrs. Mallard’s repressed state of mind begins to

Hist Final - 1855 Words

Western Civilization Professor Orens FINAL PAPER Since the Enlightenment, the three-fold quest for the meaning of life, for a just society, and for truth itself has become increasingly contentious. This quest is now our own, and if we are to embrace its promise, we must first confront its difficulties. Once again, I would like you to enter into the arguments surrounding the great issues that we face by comparing the ideas of some of the prominent figures we have studied. To do this, please write a brief essay of two to three pages about one of the topics below. Remember to answer both sets of questions for the one topic you have chosen. Before you begin, make sure that you understand the following rules for formatting your paper:†¦show more content†¦You are also raising the inevitable question, Considered by whom? If Marx was a socialist, say so and be done with it. 7. Beware of broad generalizations. Remember that not all nationalists, or all Catholics, or all the members of any group believed exactly the same things. Phrases such as â€Å"throughout history† usually indicate sloppy thinking. 8. Your paper must be in your own words and you must cite your sources. Of course, we expect you to paraphrase or quote the primary sources and the textbook when appropriate, but keep in mind these two very important points: a. Your paper should be more than a mere compilation of quotations. Only quote material that supports your argument and make sure that you make clear why the quotation is relevant. Your explanation should do more than merely repeat what the quotation says. b. When you do use someone else’s words or ideas, you must cite your source in a footnote or an endnote even if that source is the textbook. That way, credit is given where credit is due. You do not need to cite your lecture notes. 9. When citing sources, be sure to use the form found in Kate A. Turabians A Manual for Writers of Term Papers, Theses, and Dissertations. You will find a brief summary at http://www.press.uchicago.edu/books/turabian/turabian_citationguide.html. The correct form for citing a book is: authors name, title in italics, name or number ofShow MoreRelatedHist 410 Final Exam Essay969 Words   |  4 PagesA++PAPER;http://www.homeworkproviders.com/shop/hist-410-final-exam/ HIST 410 FINAL EXAM HIST 410 FINAL EXAM, HIST 410 FINAL EXAM - DEVRY Question 1.1.(TCO 1) Historical research involves four main tasks. Discoverrefers to the task of: (Points : 4) locating primary sources to learn the facts asking questions like Who created the source and why? analyzing all the available primary sources and judging which is the most accurate distributing the new findings to the world QuestionRead MoreHist 405 Final Exam Latest Devry1210 Words   |  5 PagesHIST 405 FINAL EXAM LATEST DEVRY To purchase this visit following link: http://www.activitymode.com/product/hist-405-final-exam-latest-devry/ Contact us at: SUPPORT@ACTIVITYMODE.COM HIST 405 FINAL EXAM LATEST DEVRY HIST 405 Final Exam Latest DeVry Page 1 Question 1.1. (TCO 4) The Spanish who settled in Florida and New Mexico were primarily (Points : 2) conquistadors. merchants. missionaries. plantation owners. Type: MC Question 2.2. (TCO 1) The Jamestown colony was established byRead MoreDevry Hist 405 Final Exam - Latest1189 Words   |  5 PagesDeVry HIST 405 Final Exam - Latest IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://www.hwspeed.com/DeVry-HIST-405-Final-Exam-Latest-873483.htm?categoryId=-1 If You Face Any Problem E- Mail Us At JOHNMATE1122@Gmail.Com Page 1 Question 1.1. (TCO 4) The Spanish who settled in Florida and New Mexico were primarily (Points : 2) conquistadors. merchants. missionaries. plantation owners. Type: MC QuestionRead MoreEssay about HIST 1302 FINAL EXAM REVIEW1343 Words   |  6 Pagesï » ¿Final Test Review 2013 Fall 1. All of the following factors promoted the growth of suburbs a. Low cost government loans. b. Expanded road and highway construction. c. Increased automobile production. d. The baby boom. 2. The mood of the â€Å"Beat Generation’ is best reflected in which Jack Kerouac’s On the Road. 3. The decade of the 1950’s was characterized by women doing what? 4. All of the following were reasons why a consumer culture appeared in the 1950’s a. The creation of credit cardsRead MoreAlexis Ranieri. Hist 1302:04. May 5, 2017. Final Exam.878 Words   |  4 PagesAlexis Ranieri HIST 1302:04 May 5, 2017 Final Exam Question II Andrew Jackson was the seventh President of the United States of America and served as President from 1829 until 1837. His Inauguration was March 4, 1829. Some of Jackson’s major goals as President were as follows: purge government corruption and privilege, Indian removal, affirm national sovereignty, pay off national debt, kill the B.U.S., and hard currency. These goals were known under the Jacksonian Program. To solve the â€Å"IndianRead MoreHist 405 Entire Course1041 Words   |  5 PagesHIST 405 Entire Course Purchase here https://sellfy.com/p/LgnV/ Product Description HIST 405 Final ExamHIST 405 Quiz Week 2 HIST 405 Quiz Week 4 HIST 405 Quiz Week 6 HIST 405 Week 1 DQ 1 The Cost of Expansion HIST 405 Week 1 DQ 2 Colonial Identities HIST 405 Week 2 DQ 1 The American Revolution HIST 405 Week 2 DQ 2 Confederation and Constitution HIST 405 Week 2 Webliography HIST 405 Week 3 DQ 1 The Market Revolution HIST 405 Week 3 DQ 2 Manifest Destiny HIST 405 Week 4 AssignmentRead MoreHist 405 Entire Course945 Words   |  4 PagesHIST 405 Entire Course Purchase here https://sellfy.com/p/LgnV/ Product Description HIST 405 Final ExamHIST 405 Quiz Week 2 HIST 405 Quiz Week 4 HIST 405 Quiz Week 6 HIST 405 Week 1 DQ 1 The Cost of Expansion HIST 405 Week 1 DQ 2 Colonial Identities HIST 405 Week 2 DQ 1 The American Revolution HIST 405 Week 2 DQ 2 Confederation and Constitution HIST 405 Week 2 Webliography HIST 405 Week 3 DQ 1 The Market Revolution HIST 405 Week 3 DQ 2 Manifest Destiny HIST 405 Week 4 AssignmentRead MoreEssay about Naturalism in The House of Mirth1484 Words   |  6 Pagescauses Lily to depart on a cruise with the Dorsets, a cruise which engenders a chain of events which causes Lily to be rejected by her social Set. Desperate from having been thus extirpated from her native society, Seldens prolonged absence drains the final sap from Lilys veins, causing her to turn to the fatal chloral. Thus, the naturalistic themes of environmental entrapment and subjection to fate and circumstance play upon the ill-fated character of Lily Bart.    As Donald Pizer proposed,Read MoreKmad2532 Words   |  11 Pagesthe  questions  will  help  write  the  Part  B  essay  in  which  you  will  be  asked  to  ·Ã‚  Ã‚  Describe  the  actions  taken  by  the  federal  government  that  led  to  westward expansion  during  the  1800s  ·Ã‚  Ã‚  Discuss  the  impact  of  westward  expansion  on  the  United  States U.S.  Hist.  amp;  Gov’t.–Aug.  Ã¢â‚¬â„¢04 [10] Part  A Short-Answer  Questions Directions:  Analyze  the  documents  and  answer  the  short-answer  questions  that  follow  each  document  in  the space  provided. Document  1 1 Based  on  the  map,  state  two  methods  usedRead More James Fenimore Cooper Essay2743 Words   |  11 Pagesare the daughters of Thomas Hutter. They live on the lake and are motherless. Judith is beautiful, honest and somewhat intelligent. Her sister, Hetty, is very plain and simple minded. Chingachgook is the son of a chief and is again a brave Indian. Hist is Chingachgook’s Indian love (Cooper, Deerslayer, a.p.). nbsp;nbsp;nbsp;nbsp;nbsp;The book begins with Hurry and Deerslayer going to the lake to meet with Judith and Chingachgook, respectively. Upon arrival Hurry and Thomas Hutter decide to

Financial Analysis of Ocado Group Plc.

Question: Describe about the Financial Analysis of Ocado Group Plc? Answer: Introduction Annual Reports are the window to the performance of the company. It provides an overall summary of the companys performance throughout the year. It is use by the shareholders, bankers, creditors, debtors, potential employees and many other users. Many financial and other decisions are taken by keeping the annual report as a base as it is considered the most reliable source of information not just concerning the financial health but also about any potential threats or opportunities (Albrecht et. al, 2011). It is, for this reason, the annual report has to be well drafted and prepared in compliance with the required statutory and legal provisions. Financial Reporting Financial Statements Analysis A good understanding of the financial statements is the key to investment research and analysis. Through financial reporting, companies disclose and provide relevant information that might impact the users of the financial statements in making significant decisions (Kaplan, 2011). Though there are different types of reporting followed by various companies, the most important ones are: The Income Statement The Statement of Financial Position The Statement of Cash Flows The Income Statement gives a glimpse of the revenues earned and expenses incurred; the net difference between these two is either profit earned or loss incurred for the period under review. The Statement of Financial Position is displayed where the company is standing on a specified date. The Statement of Cash flows shows how much cash is coming is and going out in comparison to the prior year and the changes in the same (Brealey et. al, 2011). Hence, the above parameters provide a good projection of the company as it deals with the financial scenario. Finance is the life blood of the business, and an accurate analysis of it provide a good report for evaluation (William, 2010). Ocado Group Plc. Ocado is an online grocery shopping platform with a clear objective of delivering customer value and shareholder growth. It does not have outlets or stores and only operates from its two warehouses. Since the world is rapidly moving towards digitalization and online shopping, Ocado is all set to tap the growing opportunities in this segment, given the fact that grocery falls among the necessities for any individual. It had been voted as the best online supermarket in 2010. Ocado is known as the worlds biggest online supermarket that caters to grocery products and runs a business on an independent basis. The listing is in the London Stock Exchange (FTSE 250). It has a high reputation in the UK owing to its delivery service. The unique service is power by research, as well as technology (Ocado, 2014). The team is well developed that enables the company to provide solutions that are innovative in nature and caters to the needs of the customers. Owing to a wonderful show, the company has won innumerable awards for its dedicated services and the range is the biggest in the supermarket. The Smart Platform of Ocado has enhanced the companys reach, as well as availability. In the further section, an in-depth analysis will be on the five major criteria. It will help to reflect the future course of business also the current position. Analysis of Consolidated Statement of Comprehensive Income The markets in UK have experienced a significant change during the year 2014 as the number of customers shopping online has increased, and Ocado is also being widely accepted. The number of active customers on the website has risen to 453,000. With the launch of the nonfood business, the new kitchenware offers greater choice to the customers due to the increase in the product range (Ocado, 2014). This reflects that it has catered to the needs of the customers. It has retained old customers and made efforts for the new ones. Due to all these factors, Ocado has turned from an initial loss-making business to a profit making company; a snapshot from the website is as below: (Ocado, 2014) The Gross Sales has grown by 20.4% and the revenues have increased by 19.79% EBITDA is up by 56.3%, and Profit before tax is up by 7.5m this clearly indicates that the company had a strong show due to which it has reaped good yields (Ocado, 2014). Ratio Analysis: In this segment, the analysis is done by latest annual report. The comparison is done for the periods 2013 and 2014. All the figures for the purpose of evaluation have been taken from the latest annual report. Profitability Ratios: Through the Profitability ratios, components of income are compared with sales. These ratios projects the scenario what constitutes the income of the company. (Choi Meek, 2011). Gross Profit Ratio: Is the ratio of Gross Margin or Gross Profit to Sales. It ascertains how much of the sales portion is left after Cost of Goods Sold (Choi Meek, 2011). The Gross Profit ratio for 2014 is approximately 33% and the same for the previous year was 25%. There is a marginal increase in the ratio due to an increase in Gross Profit by 26.42% i.e. by 65.4 million (312.9 - 247.5) which is represented by an increase in Revenue by 19.80% i.e. by 156.8 million. Operating Profit Ratio: Is the ratio of Operating profit to sales. This ratio stress on the portion of Gross Profit that remains after deduction of operating expenses. This ratio is connected with the operating expenses and better control of operating expenses provides a better performance. (Houston Brigham, 2009). There is an increase in the ratio from -0.34% in 2013 to 72% in 2014. During the period ending November 2013, the company reported an Operating Loss of 2.7 million whereas, during the current year, the company reported an Operating Profit of 16.3 million and, as a result, we observed an increase in the ratio. Net Profit Ratio: It can be described as the ratio of Net profit to Sales. This ratio reflects the sales that are left behind after all expenses are met (Houston Brigham, 2009). Here, we take Net Profit after Tax. The ratio has increased from -1.58% in 2013 to 77% in 2014. Return on Assets Ratio: This ratio reflects how profitable a company is about its Total Assets. It is stated as Net Profit after Tax divided after Total Assets (Nzuve, 2011). This ratio has also improved with an increase from -5.88% in 2013 to 3.25% in 2014. The negative ratio in 2013 implies there is a net loss in 2013. Thus, the company has performed far better in 2014 as compared to 2013 (Ocado, 2014). Return on Capital Employed: Return on Capital Employed (ROCE) is defined as Earnings before Interest and Tax / Capital Employed. ROCE evaluates the profitability of the company in respect of capital employed. A higher return indicates a more efficient use of capital. An ideal ROCE will be higher than its Cost of Capital else, it will reflect that company is not making effective use of its capital and not generating shareholder value (Nzuve, 2011). There is an improvement in this ratio from 57% in 2013 to 4.57% in 2014. This implies that company has been able to employ the capital more efficiently than in 2013. Return on Equity: This ratio is of significant concern to the equity shareholders. It is stated as Net Profit after Tax divided by the Shareholders Equity. This ratio strikes how much profit the company with the funds that has been procured by the shareholders (Needles powers, 2013) generates. This ratio too has improved with a negative ratio of -6.18% in 2013 to a much better 38% in 2014. To summarize, all the profitability ratios have shown a sign of improvement regarding Profitability as compared to its performance in the previous year i.e. period ending November 2013. Analysis of Consolidated Statement of Financial Performance There has been an overall increase in the asset base due to the acquisition of property, plant and equipment and also intangible assets and investment in joint ventures. The Non-current liabilities have increased due to the rise in finance lease obligations. As a result of this and also due to the increase in retained earnings and share issue, the closing equity has increased. We analyze a few ratios here to understand the performance and financial standing. Liquidity Ratios: It evaluates the ability of the company to generate cash so that immediate liabilities can be met with ease and flexibility. Current Ratio: It reflects the ability of the company to satisfy its current liabilities with its current assets. The ideal Current ratio is 2:1e. for repayment of current liability of 1; the company must have Current Assets worth 2. This ratio has deteriorated from 1.13:1 in 2013 to 0.88:1 which is far less than ideal ratio of 2:1. The company needs to improve its Current ratio to ensure that it does not face a liquidity crisis. Quick Ratio: It can be defined as the ratio of Quick Assets to Current Liabilities. The ratio stresses on the ability of the company to satisfy its current liabilities with its liquid assets. Quick Assets refer to Current assets fewer Inventories and Prepaid Expenses (Guerard, 2013). The quick ratio is better placed than current ration and hence a strong indicator as it excludes less liquid assets. The ideal Quick ratio for any company is 1:1. The ratio is not as impressive for the company as it slips down from 0.98:1 in 2013 to 0.71 in 2014. In 2013, the ratio was very close to the ideal ratio of 1:1. However, the liquidity position had dipped in 2014. Efficiency Ratios: Efficiency ratios are even termed as Turnover ratios or Activity Ratios and evaluate how efficiently the organization has employed the assets. Debtors Turnover Ratio: This ratio projects how many times Sundry debtors (Accounts Receivable) turn over during the year. It is defined as Net Credit Sales / Average Sundry Debtors (Libby et. al, 2011). When the debtors turnover is high, greater will be the efficiency of credit management. There is an improvement in the ratio in 2014 with the ratio of 52 times in 2013 and 22.02 times in 2014 which implies an improvement in Debtors management. Creditors turnover ratio: This ratio sheds light on the credit limit enjoyed the company on its credit purchases of goods. It is defined as Net Credit Purchases / Average Sundry Creditors (Libby et. al, 2011). This ratio has slightly improved as compared to last year. The ratio increased from 4.08 times in 2013 to 4.55 times in 2014 which implies that company has been able to make payments to its creditors much faster as compared to last year. Inventory turnover ratio: The Inventory Turnover or Stock Turnover evaluates how quickly the inventory is moving and generating cash. It is defined as Cost of Goods Sold / Average Inventory (Northington, 2011). There is a marginal improvement in this ratio as compared to last year. The ratio increased from 79 times in 2013 to 23.04 times in 2014 which implies a better inventory management. Analysis of Consolidated Statement of Cash Flows The Statement of Comprehensive income reflects the profitability of the company, but it does not show whether the profits are available in a liquid form to utilize for other activities or not. The statement of cash flows reveals this that shows how the company has received profits (Parrino et. al, 2012). The Consolidated Statement of Cash Flows is the statement that shows how cash and cash equivalents are used for the activities related to the Statement of Comprehensive income and the statement of financial position and breaks down the analysis to operating, financing and investing activities (Davies Crawford, 2012). Having a healthy cash flow is a good sign for a business but it does not guarantee that the business will be successful. While analyzing the cash flow, the first step is to check the solvency and liquidity of the company. Cash is required for daily operations and so a company should have the financial ability to pay off its bills when due (Merchant, 2012). Ocado has a positive cash flow which indicates that the company does not have liquidity problems. Next the analysis has to be done on where the cash is coming from and how it is being utilized. This analysis has to be further broken down into specific items that affect the cash flows. Concerning Ocado, the Net cash generated from operating activities is 74.3m. In comparison to the prior year, it has increased by 23% that is a good sign. Ocado has seen the growth in business which is reflected by the profits and the increase in cash flow (Wagenhofer, 2014). This segment of cash flows from operating activities reflects the companys ability to generate cash from internal sources, and so it is considered the base or foundation for a company. This positive cash flow indicates the ability of the Ocado to meet its ongoing funding requirements and also contribute the surplus towards payment of dividends and other long-term projects. The next segment is the cash flows from investing activities which give the amounts spent towards the purchase of tangible and intangible assets and the interest amounts received. Ocado has spent lesser towards acquisition of property, plant and equipments in comparison to the prior year but has spent more towards the acquisition of intangible assets. Out of the total additions to assets, 20% relates to the capitalization of the internally generated assets. This shows how Ocado has pumped cash generated from the operating activities into the long-term assets building and restructuring. The Cash Flows from financing activities includes the proceeds from the sale of assets, proceeds from the new issue, repayment of finance leases and obligations, settlement of forward foreign exchange contracts, so on and so forth (Horngren, 2013). There in a dip in the overall Net cash flow from financing activities in comparison to the prior year and this is due to the absence of the sale of assets and additional amounts paid towards repayment of leases and obligations. Though the Net cash flow is negative, it is a good sign that Ocado has not disposed of its assets and continued to generate profit from the assets (Ocado, 2014). Though Cash Flow is being mostly ignored by investors, it is a fact that companies go bankrupt because of their inability to pay debts and not because of lack of profitability (Spiceland et.al, 2011). There are cases where even a profitable business can have negative cash flows. The Cash Flow statement provides a fine distinction between earnings and cash. It is based on the adage, it takes money to make money (Christensen, 2011). Ocados cash flows have been good in qualitative and quantitative terms, and it has a potential for growth. Analysis of Consolidated Statements of Changes in Equity There has been an issue of ordinary shares and disposal of treasury shares. The losses on foreign exchange contracts and interest rate swaps are also adjusted. This reflects that the company has managed the equity part with a precision that facilitates progress (Ocado, 2014). On an overall comparison, the retained earnings have increased which is a good sign and the total equity has also increased which reflects the growth of the company. Analysis of the Statement of Corporate Governance The Council of Financial Reporting updated the UK Corporate Governance Code of UK in the year 2014. This code applies to reporting that is done in between the period on or after 1 October 2014 and is not applicable to the company that has its reporting period ended 30 November 2014. To ensure transparency, as well as disclosures the board adopted some of the provisions. Ocado has complied with all the principles, as well as provisions of the 2012 code. The areas that are not complied are well explained in the statement of corporate governance and even the Director Remuneration Report (Ocado, 2014). The company has adhered with all the provisions of 2012 code; the company strives to explain how the practices are in tune with the principle considering the provisions and provide a contribution to corporate governance. The companys statement of corporate is well drafted and well framed as it stresses on all major areas like the structure and the function of the board, the soundness of the Board, link with the shareholders of the company, AGM, the result set by nomination committee as well as audit committee. Moreover, the remuneration committee report is provided in the Directors Remuneration Report. The risk of the company and the internal control framework is established in how we manage our Risks. All these sections are described in the statement of corporate governance that stresses on the fact that how well is the transparency of the company (Ocado, 2014). The Board is entirely responsible for the attainment of long-term success. From the corporate governance statement, it is seen that the board strives to attain success for the company by adhering to all the rules and ensuring the activities are performed in a transparent manner. The details of the current directors those who are on the board are provided in the Report. The committee is framed in accordance to the rules of the corporate governance. The mandatory committee is present and also some committees are present that are not mandatory in nature. The composition of the board is done by the 2012 code (Ocado, 2014). Conclusion Financial Statements analysis is an art; there is no exhaustive list of checks to be undertaken to have the analysis foolproof. Also, numbers cannot be analyzed in a vacuum, there are other interrelated external and internal factors that are having a close link with the numbers on the financial statements and all these factors have to be considered for a sound analysis (Graham Smart, 2012). The business of Ocado have flourished and this is due to the strong progress made by it. Sales and revenue has increased in the current scenario highlighting the fact that the company was able to capture the market and performed in full swing. Moreover, from the above discussion on the five main criteria, it can be said that business has solidity and has performed than the past years indicating good growth and signaling a good proceeding (Wagenhofer, 2014). The five criteria that are chosen above are the major ones and on those parameters, it can be commented whether the company is operating with perfection. In all the above cases, it is seen that Ocado has shown considerable improvement over a span of 5 years and has made commendable progress. References: Albrecht, W., Stice, E. and Stice, J 2011, financial accounting, Mason, OH: Thomson/South-Western. Brealey, R., Myers, S. and Allen, F. 2011, Principles of corporate finance, New York: McGraw-Hill/Irwin. Christensen, J 2011, Good analytical research, European Accounting Review, vol. 20, no.1, pp. 41-51 Choi, R.D. and Meek, G.K 2011, International accounting, Pearson. Davies, T. and Crawford, I 2012,Financial accounting. Harlow, England: Pearson. Guerard, J. 2013,Introduction to financial forecasting in investment analysis, New York, NY: Springer. Graham, J. and Smart, S 2012, Introduction to corporate finance, Australia: South-Western Cengage Learning. Houston, Joel F Brigham, Eugene F 2009, Fundamentals of Financial Management, Cincinnati, Ohio. Horngren, C 2013 Financial accounting, Frenchs Forest, N.S.W: Pearson Australia Group. Libby, R., Libby, P. and Short, D 2011, Financial accounting, New York: McGraw-Hill/Irwin. Kaplan, R.S 2011, Accounting scholarship that advances professional knowledge and practice, The Accounting Review, vol. 86, no.2, pp. 367383. Merchant, K. A 2012, Making Management Accounting Research More Useful, Pacific Accounting Review, vol. 24, no. 3, pp. 1-34. Needles, Belverd E. Powers, Marian 2013, Principles of Financial Accounting, Francisco: Mc Graw-Hill Brook co. Northington, S. 2011, Finance. New York, NY: Ferguson's. Nzuve. S, 2011, Some Thoughts of How to Allocate Indirect Costs in a Corporate Environment, Social Science Research network, School of Business, University of Nairobi. Ocado, 2014, Five year Summary, Shareholder information, viewed 30 December 2015, https://results14.ocadogroup.com/shareholder-information/five-year-summary. Ocado, 2014, Ocado Annual report, viewed 30 December 2015, https://www.ocadogroup.com/~/media/Files/O/Ocado-Group/annual-reports/ocado-annual-report-2014.pdf. Parrino, R., Kidwell, D. and Bates, T 2012, Fundamentals of corporate finance, Hoboken, NJ: Wiley. Spiceland, J., Thomas, W. and Herrmann, D 2011, Financial accounting, New York: McGraw-Hill/Irwin University Press William, Lasher 2010, Practical Financial Management, South-Western College. Wagenhofer, A 2014, The role of revenue recognition in performance reporting, OxfordUniversity Press